Your medical practice is an important part of your life. It’s where you spend most of your waking hours, and it’s the place where you feel like you are making a difference in someone else’s life. But if no one can find your website, then all of this work may go to waste!
Whether you are just starting your medical practice or retiring and looking to sell your practice, you can increase the valuation of your practice many times over with a strong online presence.
Table Of Contents:
- What is SEO?
- Google my business (GMB)
- How to find keywords that matter to you?
- Popular directories
- Social media
- Links to relevant sites
- What is On Page SEO?
- What is Off Page SEO?
Let’s look at what SEO means for your medical practice and practical tips for your website so your patients can find you.
What is SEO?
Search Engine Optimization, or SEO, is the process of tools and techniques that aim to improve the natural search engine ranking position of a website in order to drive more web traffic.
Simply put, it is how your content, indexed business, and profile speak to Google.
There are many ways to use SEO including on-page optimizations like H1, H2 tags, meta descriptions, and keywords as well as off-page optimization with backlinks.
Here is a great infographic comparing web vs local seo and a great look at SEO back in 2019.
Google my business (GMB)
Google My Business is a free and easy way to manage your online presence on Google. It makes it easy for people to find you on Google, including when they search for things like “plastic surgery near me” or “dentist in my area.”
On GMB, you can:
-create and update your business information
-upload photos of your business and add them to your page
-manage special offers, hours, and other business details.
This way Google will show your patients if they search for the services you offer.
Optimize your Google My Business page to promote your medical practice
How to find keywords that matter to you?
Keywords are search queries used in a search engine.
To find out what people are searching for on Google, check the “search interest” section on Google Trends to see which terms are trending.
Apart from Google trends, the simplest way to find high search traffic is to use Google’s autofill suggestion tool right in your search window. The autofill query at the very top is the most searched for the words ‘doctors are’. You can find another example with the words ‘how doctors’ below. Use this strategy for queries related to procedures or treatment options you want to rank for.
Check out this video from Google about how autocomplete works.
Use keywords in your website content that are commonly searched for by patients and other medical professionals.
Just ranking for the most relevant keywords or partnering with the right online platforms that have already done the heavy lifting will help patients learn about your practice and treatment options increasing the value of your practice by 5-10X.
If you are looking to retire and sell your practice you will get a much higher exit multiple by showing that you have a steady stream of inbound patients through your online presence.
If you are just getting started, you have the opportunity to become the EAT/Expertise, Authority, and Trust ( Google Policy) in your specialty.
A directory is a structured list of web pages or resources on the World Wide Web.
It can refer to online directories, which are collections of links to web-based content that are organized in categories and subcategories. In some cases, they may be annotated by reviews.
An internet directory is a digital reference work that lists selected websites available on the Internet, typically according to category and with descriptions of each site’s content.
Make sure you are listed on popular directories like Yelp and Yellow Pages.
Create an account with the top social media sites for doctors, such as LinkedIn, FB, Pinterest, Instagram. We recommend choosing just one communication/social media channel and double-down by focusing on the pain points of your patients or target audience.
Links to relevant sites
Include links to other relevant websites that will help people find more information about you or what they’re looking for (Eg, “Find out how much it costs” or “Learn more about our services”)
For advanced website ranking techniques, look into On-Page and Off-Page SEO.
What is On-Page SEO?
On-page optimization refers to any kind of SEO that is done on a website. It includes editing the HTML code in your website, making sure it’s readable and structured, as well as reviewing content to improve readability and make it sound more natural.
On-page optimization also can include writing engaging headlines, making sure each page provides useful information about your business or organization, and adding keywords when relevant.
What is Off-Page SEO?
Off-page optimization typically includes link building to help search engines understand how popular a website is or links within another site’s content–like guest posts–to point back to your site.
Cut through the noise with these simple steps and take your practice to new heights.
Finally, do not outsource SEO to a digital marketing agency unless you know exactly how to audit the agency, measure KPIs/ key performance indicators, and ensure you are getting the maximum return on investment either on your ROAS/return on advertising spend or on your SEO investments. The alternative is to hire a full stack SEO expert in-house dedicated to building your online presence. If you need help auditing your digital marketing agency or your medical practice website, we can help you.