Description
At Genmab, we’re committed to building extra[not]ordinary futures together, by developing antibody products and pioneering, knock-your-socks-off therapies that change the lives of patients and the future of cancer treatment and serious diseases. From our people who are caring, candid, and impact-driven to our business, which is innovative and rooted in science, we believe that being proudly unique, determined to be our best, and authentic is essential to fulfilling our purpose.
The Role
The Director of Market Research (Solid Tumors) will collaborate with global and country teams to design and implement strategic and tactical research and competitive intelligence plans. This role addresses critical business questions and informs product strategy, supporting the commercial development portfolio. The Director will develop cutting-edge insights for healthcare professionals, patients, and competitive intelligence to support global commercialization and leadership teams.
Responsibilities
- Design and lead comprehensive market research plans, identifying and partnering with suitable suppliers to meet project goals.
- Conduct regular synthesis of insights and analytics to inform business strategies.
- Work with cross-functional teams and country-level colleagues to align study objectives and disseminate insights.
- Collaborate with early brand teams to design analytics that inform marketing and sales strategies.
- Integrate primary research with analytics, forecasting, and competitive intelligence to drive impactful strategies.
- Develop foundational market insights through various studies and assessments.
- Provide strategic guidance for business plans, program strategies, new indication launches, and life cycle management.
- Ensure agile execution of global market research and insights generation, adhering to company policies.
- Present complex issues and recommendations clearly to cross-functional and brand teams.
- Stay updated on industry trends to assess their impact on business strategies.
- Build and maintain internal and external partnerships to add value and uncover unmet needs.
Requirements
- Bachelor’s degree required; MBA or related graduate-level degree preferred. Candidates should have at least 10 years of experience with a BS/BA or 5+ years with an MS/MA or MBA.
- Minimum of 5 years in market research, marketing sciences, strategic consulting, or analytical roles in biotech/pharmaceutical industries, with a focus on leadership. Oncology experience is essential.
- Proven ability to deliver actionable insights through qualitative and quantitative market research. Strong strategic problem-solving skills and proficiency in managing multiple projects under tight deadlines.
- Excellent verbal and written communication skills, with the ability to influence cross-functional teams and manage conflict resolution effectively.
- Strong relationship-building skills with team members and external partners.
- Skilled in storytelling, data visualization, and creating effective presentations. Proficiency in Microsoft applications (Excel, Word, PowerPoint) and Tableau.
- Knowledgeable in pharmaceutical and specialty pharmacy data sources, including RWE, patient-level data, and sales data sources.
- High intellectual curiosity and the ability to triangulate insights from multiple data sources.