Published by Lookforzebras
There has never been a more important time for physicians to become social media influencers. As the healthcare landscape changes, physician practices are becoming increasingly valuable. There are many ways to 10X the enterprise value of your practice, and becoming a social media influencer is one of them.
A physician social media influencer is a medical doctor who uses social media to raise awareness about health and medical issues. While there are several different ways to use social media, some common strategies include sharing blog posts, creating videos, and speaking at conferences. To be successful, physician social media influencers need to have a strong understanding of the latest medical research and be able to express complex ideas in an accessible way.
What Is An Enterprise Value, And How Does It Apply To Physicians And Medical Practices?
A company’s enterprise value (EV) is a measure of its entire value, including equity and debt. EV is sometimes used as a more comprehensive alternative to market capitalization (the company’s stock value).
In the medical field, enterprise value is used to evaluate the long-term profitability and stability of physicians and medical practices. It is achieved by considering various quantitative factors, such as revenue projections, inventory growth rates, infrastructural requirements, and customer base.
Enterprise value is also influenced by qualitative factors that measure reputation, product differentiation, expertise, and positioning within the industry. By assessing both the quantitative and qualitative aspects of physician and medical practice performance, enterprise value provides valuable insights into their ability to succeed over the long term. Ultimately, this gives healthcare decision-makers greater confidence when making strategic decisions about investing in particular physicians or health practices.
For example, a physician with a large practice might have large debts that could impact their overall enterprise value. Similarly, small doctors’ offices with limited growth potential might have lower enterprise values due to limited opportunities for investment or expansion. Ultimately, understanding enterprise value can help medical professionals make more informed decisions about managing their practices and achieving their long-term goals.
How Can You Increase Your Enterprise Value As A Physician?
As a physician, it is important to explore ways in which you can increase the value of your practice and set yourself apart from your competitors. One effective strategy is to establish yourself as a social media influencer within your field. By sharing relevant and engaging content through social media platforms like Facebook, Twitter, and Instagram, you may establish yourself as the “go-to” expert in your specialty area.
A physician’s greatest asset is reputation. Whether you are working in a hospital, private practice, or clinic, social media can be essential for increasing your enterprise value. By cultivating a strong social media presence as an expert in your field, you can establish yourself as a social media influencer and gain the attention of other key decision-makers in the medical industry. It helps to raise your profile within your field, but it can also open up new opportunities for partnerships, job offers, and collaborations.
In addition to building your social media presence, you should also focus on maintaining a strong track record of clinical excellence. By consistently delivering high-quality care and evidence-based results, you help reinforce the value of your services. Overall, by dedicating time and energy to developing your social media presence and maintaining professional standards in all aspects of your work, you can greatly increase the value of your enterprise as a physician.
Why Becoming A Social Media Influencer Is One Of The Best Ways To Increase Your Enterprise Value?
Physician social media influencers are physicians with a large social media following who use their platform to promote their brand, products, or services. Physician social media influencers typically have a strong presence on one or more social media platforms, such as Twitter, Facebook, Instagram, Snapchat, or YouTube. In recent years, the number of physician social media influencers has increased dramatically, as has the enterprise value of their businesses.
Physician social media influencers are valued for their expertise and ability to connect with patients and other healthcare professionals online. Besides helping you establish yourself as a thought leader in your field, becoming a physician social media influencer can also help build your network and draw attention to your work. It can increase your practice exposure, generate more patients, and ultimately improve your business’s bottom line.
Additionally, becoming a medical social media influencer boosts the total worth of your practice, making it a more appealing investment prospect for potential partners or buyers. With all these benefits, it’s evident that becoming a medical social media influencer is one of the most effective methods to boost your company’s value. So if you’re looking to improve your career and boost the value of your enterprise, look no further than physician social media marketing.
The Benefits Of Being A Social Media Influencer For Physicians And Medical Practices
As the world of social media and online networking continues to grow, so does the value of being a social influencer in any field. For those working in the medical profession, this is especially true, as influential doctors and medical practitioners enjoy increased visibility, higher rates of patient engagement, and more opportunities for career advancement.
Beneficial attributes of social influencers include more excellent knowledge sharing between medical professionals, higher levels of patient engagement, improved marketing potential for medical practices, and enhanced connections with partnerships within the industry. Whether they focus on publishing articles online or maintaining active online profiles, physicians who have mastered their skills as social influencers have shown themselves to be invaluable assets in healthcare.
As a social media influencer for physicians and medical practices, there are several key benefits that you can provide. First and foremost, engaging with your network allows you to build trust and credibility among potential patients. By sharing valuable content such as expert insights, helpful tips, and patient success stories, you can exhibit your expertise and establish yourself as an authority within the medical community.
Social media influencers can also help generate more leads and referrals for physicians by amplifying their message through online channels like blogs, social media posts, videos, and email newsletters. With these advantages in mind, it is evident that being a social media influencer is a valuable role for anyone involved in the medical industry.
Successful Physician Social Media Influencers
There’s no doubt that social media has changed the communication and marketing landscape. In the healthcare industry, physicians and other providers have been quick to adopt social media as an alternative to engage with patients, promote their practices, and build their brands. However, not all physicians are equally successful at leveraging social media to their advantage. Some have leveraged their online presence to become true “influencers” – top voices respected and followed by many in their field.
So, what makes a successful physician a social media influencer? First and foremost, it takes a genuine passion for connecting with others and sharing information. These influencers are often early adopters of new technology and platforms, and they’re constantly experimenting to find new ways to reach their audience. They’re also thought leaders who produce original content that is valuable and insightful. And finally, they have developed a strong personal brand that resonates with their audience.
Here are a few successful physicians crushing on social media
1. Dr. Mikhail Varshavski
Twitter: 324 K Followers
Instagram: 4.3 M Followers
YouTube: 9.34 M subscribers
Dr. Mikhail Varshavski is a board-certified family medicine physician known as Doctor Mike. He is a popular Instagram user who posts daily updates and snippets on his account. He uses visuals to connect with patients, making the platform perfect for online marketing. His strategy relies heavily on visual content like photos, making him stand out among other doctors vying for attention from prospective clients.
2. Dr. Don S. Dizon
Twitter: 13.4 K Followers
Instagram: 2 K Followers
TikTok: 38 K Followers
@drdondizon is a well-known oncologist on TikTok, known for his stylish wardrobe and insightful cancer videos. He also talks about cancer research and other health issues, and a bit about his personal life.
Dr. Don Dizon is active on several social media sites, but TikTok is his most popular. On social media, he successfully distributes a range of interesting stuff. He documents his day, offers research-based health advice, and motivates TikTok users with pep talks and words of encouragement. He also uses TikTok’s captioning and graphic features to keep his followers visually engaged and informed about the video’s subject.
3. Dr. Kevin Pho
Twitter: 161.3 K Followers
Instagram: 5.9 K Followers
Facebook: 124 K Followers
Kevin Pho is the “top medical voice on social media.” Kevin M.D., Pho’s website, presents stories from all areas of the healthcare system. He gives doctors, nurses, medical students, and policy experts a platform to share their knowledge and experiences. Pho has published articles from physician suicide to electronic health records to valuable social media tips for doctors.
Pho takes a unique approach to Instagram compared to other doctors. He regularly contributes thought leadership content and promotes his podcast, interviews, listener evaluations, and other social proof of his health knowledge and experience.
Consider using a podcast and instructional content on Instagram if you want to use Instagram in a way that isn’t largely reliant on graphics.
4. Dr. Howard Luks
Twitter: 36.4 K Followers
Instagram: 1.8 K Followers
YouTube: 8.99 K Subscribers
Dr. Howard Luks, a New York-based orthopedic surgeon and sports medicine expert, is active on all social media platforms. Dr. Luks is not a celebrity, but he is an excellent example of how a regular doctor can maintain a strong social media presence.
Dr. Luks frequently posts videos on YouTube in which he addresses common orthopedic problems and patient concerns. One of Dr. Luks’ videos about knee swelling and indicators to look for in the event of a catastrophic injury was watched by over 200,000 people.
5. Dr. Danielle Jones
Twitter: 73.1 K Followers
Instagram: 285 K Followers
YouTube: 1.16 M Subscribers
The Texas-based physician, also better known online as Mama Doctor Jones, began producing videos about women’s health and pregnancy on YouTube approximately two years ago. She promotes her work-life balance on Instagram and Twitter. She frequently talks with peers about current events or engages them in discussions about medical and other amusing topics.
In today’s digital world, online marketing for physicians is a must. Social media is a great place for healthcare providers to develop and share shareable information relevant to their practice, specialty, and patients.
How To Get Started As A Physician Social Media Influencer?
Becoming a social influencer within the medical community is not easy, but it can be possible with dedication, knowledge, and networking. First, you will need to establish yourself as an expert in your field by building up your clinical experience and knowledge base. That means taking on varied assignments, attending conferences and seminars, reading relevant literature, and staying up-to-date with ongoing research.
In addition, you should nurture connections with other key players in the medical sphere – doctors, researchers, journalists, and policy experts – and cultivate relationships with other influencers that you look up to and want to emulate. With these tactics in place, you can build your online presence and become known as a reliable source of information for anyone looking for insights into medicine.
While it’s possible to achieve this kind of success, it’s important to remember that most physicians who attempt to build a social media following will not achieve this level of fame or fortune. However, that doesn’t mean that becoming a physician social media influencer isn’t still a valuable endeavor.
References
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4103576/
https://www.medscape.com/slideshow/physician-social-media-influencers-6012017
