Senior Creative Director

Summary

We are seeking a visionary and dynamic Senior Creative Director to join our team and lead the evolution of Chobani's brand identity and visual communication strategies. This role will focus on overseeing and driving the creative direction for Chobani's packaging, visual assets, and brand guidelines, ensuring that our brand resonates with consumers in impactful and consistent ways. You will lead a talented team of designers and collaborate closely with cross-functional teams to produce creative solutions that capture the essence of Chobani’s values while setting trends in the food industry.

This role will be onsite in our SoHo office 4 days a week (Monday - Thursday) with the option to WFH on Fridays.

Responsibilities

• Lead Brand Identity: Oversee the development and evolution of Chobani's brand identity, ensuring consistency across all touchpoints, from packaging to digital assets and marketing materials.
• Packaging Design: Lead the creative direction and design of product packaging, ensuring it reflects Chobani's brand values, stands out in the marketplace, and appeals to our target consumer base. Ensure all packaging design aligns with the brand’s voice, sustainability initiatives, and innovative trends.
• Creative Leadership: Manage and mentor a team of designers, providing guidance and creative direction to ensure the highest quality output. Inspire and foster a culture of creativity, innovation, and collaboration within the design team.
• Cross-Functional Collaboration: Work closely with marketing, product development, and production teams to ensure creative concepts are aligned with Chobani’s strategic goals and objectives.
• Brand Strategy & Execution: Partner with senior leadership to create and implement visual strategies that support the overall brand vision and drive consumer engagement.
• Innovation & Trends: Stay on top of industry trends, emerging design practices, and packaging innovations to keep Chobani’s brand identity at the forefront of the market.
• Quality Control: Ensure the highest standards of creative excellence in all deliverables, from conceptualization to final execution, while maintaining a cohesive and authentic brand voice.

Requirements

• Bachelor's degree/relevant creative design degree and business background required
• 12+ years of design leader experience working on high impact and high-profile projects
• Design thought leader and award-winning portfolio
• Demonstrated strengths in creative thinking and ability to up-level insights into compelling concepts
• Strong understanding of the creative process with leadership and team building skills
• Entrepreneurial, resourceful, confident, and excited to lead