Associate Director, Market Access Marketing Oncology

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio

The Associate Director, US Market Access Marketing, Oncology supports market access marketing strategy for ELAHERE (mirvetuximab soravtansine-gynx), a first in class, HCP-administered therapy for patients with folate receptor-alpha (FRɑ) positive ovarian cancer, fallopian tube cancer, or primary peritoneal cancer who have not responded to or are no longer responding to treatment with platinum-based chemotherapy and have received 1 to 3 prior types of chemotherapy. ELAHERE is an innovative agent with a biomarker that was launched by AbbVie legacy company ImmunoGen and represents AbbVie’s first product in solid tumor oncology. The Associate Director effectively orchestrates execution and alignment across the Payer, Trade, GPO, HEOR, Government Affairs, and market research/analytics channels and serves as a US Market Access subject matter expert for the Oncology Brand Team.

Major Responsibilities

• Develop, align, and execute ELAHERE market access strategy and tactics with key cross- functional partners (e.g. marketing analytics and business intelligence (MABI), brand marketing, clinical development, medical affairs, HEOR, government affairs, medical and regulatory review, OEC, and legal.
• Develop field resources that conveys ELAHERE's clinical and economic value provided by understanding and articulating the business implications and economic impact for each stakeholder.
• Lead the coordination of relevant stakeholder involvement for successful payer coverage and reimbursement of ELAHERE across channels.
• Lead the coordination of relevant stakeholder involvement for successful payer coverage and reimbursement of ELAHERE across channels.
• Coordinate and manage agency relationship and activities in conjunction with external collaboration partners to enable development of core materials for Market Access Field Teams.
• Partner with marketing analytics and insights to drive primary market research activities designed to inform strategy, tactics and value proposition.
• Partner, as needed, with the Trade and Distribution Team regarding the distribution network performance to ensure seamless patient access to therapy.
• Liaise with Patient Services, Consumer Marketing, and Trade to ensure patient support is coordinated and aligned.
• Create, align, and track KPIs to measure access goals.
• Serve as a US Market Access and reimbursement subject matter expert by providing the Pipeline Commercial Development and the International Market Access and Pricing teams guidance around the US Market Access environment through membership of relevant product Value and Access Teams (VATs).
• Provide support for marketing vision, strategies, plans and resource investment for ELAHERE while encompassing a “Team” mindset in all strategies.

Required Qualifications

• Bachelor’s Degree required to enable this individual to demonstrate an appropriate level of business acumen, the ability to process scientific information and financial analysis.
• Demonstrated ability to understand clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution.
• 5-7 years of marketing or market access experience required.
• Previous experience supporting HCP-administered assets.
• Knowledge of the Commercial and Medicare FFS aspects of the Medical Benefit and associated utilization management and reimbursement dynamics.

Preferred Qualifications

• Previous Oncology experience in buy and bill strongly preferred.
• 3 years of US Market Access experience preferred.
• Pre-launch activities and Market Access launch experience.
• Demonstrated understanding of financial planning and analysis.
• Master’s Degree.

Key Leadership Competencies

• Builds strong relationships with peers and internal matrix partners to enable exceptional performance and seamless execution of key deliverables.
• Exceptional learning agility, grasps the “essence” and can change the course quickly when necessary.
• Raises the bar and is never satisfied with the status quo.
• Cultivates a learning environment, open to suggestions and experimentation for improvement.
• Embraces the ideas of others, nurtures innovation, and manages innovation to reality.
• Positive, solutions-oriented attitude required.